How Much Should I Look for in My Seed Round?

Author: William Herman

I often run across early stage companies in a real quandary about how much money to take in their first round of funding. That is, the round just beyond the Ramen noodle eating, avoid starvation round that is usually funded out of your own pocket. The round that really gets things going once you’ve established a team and product viability. The advice they often get – build a spreadsheet outlining fixed and variable costs over the next year or more. Estimate headcount, salaries, rent, capital equipment needs, etc. and, voila, you’ll have your number. That’s fine, of course, but the spreadsheet should be the end result of the planning process, not the process itself. In my experience, there are certain high-level guidelines that should be used to determine how much money should be taken.

Using these, you’ll ultimately have the data you need to plug into a spreadsheet and generate a cash flow estimate – one used for planning AND tracking cash flow – based on the high-level needs of the company and with an eye to future investment rounds.

My thoughts here hold true whether you’re pricing your round or, for the most part, if you’re doing a convertible note. I should also state that this post looks at the question primarily from the entrepreneur’s point of view, although is certainly aligned with the thinking of investors as well. As always, your mileage may vary. This is my opinion and it’s worth exactly what you’re paying to read it . . .

  • Take enough money to securely get you to a step up in valuation. I’m not talking about some marginal increase, but a real increase in valuation – double, triple or maybe even more. What creates that? Usually the achievement of some significant milestone. It’s great if that’s revenue or profit, but a large number of active users or even a major product release are good milestones to increase the perceived value of your company. It depends on what you’re doing. A web service is going to have different metrics than an enterprise software company which will have different  metrics from a hardware company, for example.
  • Take enough money to move quickly, but assume that you will not move as fast as you think you can. Don’t starve the company. Make sure you take enough money so that when you look back over any preceding month of operation you don’t say, “I could have done so much more with $X more.” Additionally, take into account that things will not always go as well as you’d like and, while you’re moving fast, you need to leave some space for stumbling on your way. Map it out as you see it, then add a dash of conservatism.
  • Take enough money to hire the key team members you need – that’s where your leverage is. Never, ever rob yourself of great human resources. Success begins and ends with the level of people you add to the team.
  • Valuation is less important than you think it is. Yeah, this is a hard one to buy into. If your valuation sucks, make sure you’re following the previous guidelines, swallow hard and take the same amount – the amount you actually need. If you are truly uncomfortable with how much of the company you’re trading for cash, go out and look for an investor who will give you a better valuation – but don’t try to do your startup on the skinny, it’s already going to be hard enough to succeed. Keep in mind that your odds of succeeding are not highly correlated with the amount of stock you retain.
  • Leave yourself some runway to close the next round. Many young companies forget this when planning for the uses and needs for cash. It’s unlikely that you’ll have someone at your door ready to write a check the day you run out of money. You wouldn’t want to hand over such leverage to someone anyway. Make sure you have enough money to fund you through the time and effort to get the next round closed – at least 90 days. 120 to be safe.

No, it’s not a science. In the end, the most important part is to get the money you need and to get moving. Time is your biggest competition and it works tirelessly 24/7 to kick your ass. Try not to get caught in abstract notions about valuation. Do a sensitivity analysis, it’s likely to be less important than you subjectively think it is. That’s not to say it’s unimportant, but you should think about what the valuation being offered really means in terms of what you take away from the company given various scenarios. Ask yourself what it is you want to achieve, personally. If the valuation doesn’t seem right after that, move on and find someone else to invest. Otherwise, take the money you need and start executing. And don’t forget the spreadsheet. It really is a good tool.

via 2speed

 

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Startups And University Research: Too Much Emphasis On Patents?

Author: Audrey Watters

As Feld told ReadWriteWeb at the time, the Supreme Court had a change to address some of the serious issues with innovation, patenting, and software but "instead of taking a clear and forward looking position, they effectively punted on the hard stuff, surrounded it with ambiguity, and increased the mess we find ourselves in surrounding software and business method patents."

Early this week, Nature reported on a recent study that points to another way in which the current patent system impacts entrepreneurship - this time from within the university system.

Does University Research Spawn Businesses Based on Patents?

While businesses that are spun out of university-generated research is often assumed to be associated with inventions and patenting, the research done by Riccardo Fini, Nicola Lacetera, and Scott Shane from Case Western Reserve University and the University of Bozen, Italy, suggests that this isn't how the majority of companies founded by US academics are actually started. The study surveyed over 11,000 professors, and of the 1948 who responded who had started businesses, only 682 - about a third - had established them to exploit the patents obtained via the university intellectual-property systems. The remaining 1266 respondents had started businesses based on non-patentable knowledge.

The study notes that it's not merely social scientists and engineers who are forming businesses that aren't based on patents; this is the common practice for biomedical and physical scientists. "There is a lot of stuff that academics are realizing isn't patentable but they can commercialize for themselves by starting a company," says Shane, an economist at Case Western Reserve.. However as surveys of entrepreneurial activity - including most government assessments - typically focus on patent activity as the genesis of new businesses that grow from universities, they may be significantly underestimating academics' efforts, Shane notes.

Rethinking the Requirements for Commercializing Research

Furthermore, the emphasis on patents means that many universities' technology-transfer offices (TTOs) are "failing to help" a sizeable proportion of academic entrepreneurs, the study finds. Shane argues that, "All the policies and approaches focus on the formal intellectual-property system, which means we are missing a big part of the iceberg that is under the water."

The Nature article cites Ashley Stevens, president of the Association of University Technology Managers, who claims that TTOs do help academics who are engaging in entrepreneurship outside the IP system. But Stevens claims that businesses founded without patents are less likely to generate a financial return for universities.

This claim runs counter to the findings of Shane's research, that found no marked difference between the financial return of patent-oriented and non-patent oriented business.

The Office of Science and Technology Policy sought input earlier this year on how it might reshape some of the policies surrounding the commercialization of federally funded research. The way in which patents work - or don't work - for the technology sector may be further complicated by the ways in which the federal government privileges patented research.

Alongside the ongoing concerns about the messy state of patent law in the US, the research from Fini, Lacetera, and Shane points to the ways in which we need to rethink how innovation and entrepreneurship are actually coming out of the academy.

 

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Interesting Facts: Most People Have Never Heard Of Location-Based Apps

Author: Mathew Ingram 

Amid all the attention that location-based services have been getting — particularly Foursquare, which recently crossed 2 million users and landed a substantial round of venture capital financing — it’s easy to lose sight of the fact that most people have never used them, and in many cases may not even realize that they exist. That’s the main takeaway from a Forrester Research report on the sector, which found that less than 5 percent of U.S. online users have ever used a location-based application on a mobile device. And not only were most respondents not using such services, but almost 85 percent said that they were not familiar with location-based apps at all.

 

The Forrester report also found that those who use apps such as Foursquare, Gowalla and Loopt are almost overwhelmingly young men: close to 80 percent of those who use such apps are male, and almost 70 percent are between the ages of 19 and 35. Only 5 percent of those over the age of 55 said they had ever used a location-based service, and zero percent over the age of 65. The average user of such an app was substantially younger than the U.S. average, with a higher income and more likely to be college educated.

 

The point for marketers, Forrester analyst Melissa Parrish said, is that location-based services are still highly niche applications, and they target a group that is overwhelmingly young and male – although the analyst also noted that this group tends to also be made up of “influencers,” or those whom others look to for recommendations on products and services. And Forrester said that the market for location is still fragmented into multiple segments, making it even less attractive as a marketing platform.

Interactive marketers see the potential of a technology that connects people with places and points of sale, but they also see the reality of a fragmented technology (and thus consumer) landscape. The social location world is littered with dozens of apps that connect people and places in unique ways but also segment users into app silos.

 

In another interesting data point from the survey, Forrester’s research found that even those who said they use location-based services don’t do so on a very active basis — only one percent of users post an update more than once a week. That suggests market leader Foursquare needs to work on the way it creates incentives for users to check in with the service, something Om discussed with co-founder and CEO Dennis Crowley in a recent interview. Crowley said that the startup was working on new features that it hoped would increase its appeal. Meanwhile, Facebook is also working on location features, which may include a partnership with Foursquare and other services.

Related content from GigaOM Pro (sub req’d): Is Geolocation a Real Business or Just a Feature?

Post and thumbnail photos courtesy of Flickr user schatz

via GigaOM

 

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Avoid These Mistakes When Pitching To Investors

Author: Audrey Watters

As Cohen noted, it's a result of seeing so many pitches that investors can offer insights into what works and what doesn't work in a pitch. Here are a few of the most common mistakes that Cohen along with other investors list:

1. The pitch lacks clarity

You should be able to give a clear description of what your company does - what needs it meets and how it does so. This should be short and succinct - think "elevator pitch."

2. You don't talk about your team

As Chris Dixon suggests, you want to pitch yourself not your ideas. In other words, it's important to be able to describe what it is about you and your team that gives you the skills to accomplish your business's goals. Highlight what you've done in your past in order to demonstrate your abilities.

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Why Software Start-ups Decide To Patent ... Or Not

Author: Pamela Samuelson

Two-thirds of the approximately 700 software entrepreneurs who participated in the 2008 Berkeley Patent Survey report that they neither have nor are seeking patents for innovations embodied in their products and services. These entrepreneurs rate patents as the least important mechanism among seven options for attaining competitive advantage in the marketplace. Even software startups that hold patents regard them as providing only a slight incentive to invest in innovation.

These are three of the most striking findings from our recently published article, "High Technology Entrepreneurs and the Patent System: Results of the 2008 Berkeley Patent Survey."

After providing some background about the survey, this column will discuss some key findings about how software startup firms perceive, use and are affected by the patent system.

While the three findings highlighted above might seem to support a software patent abolitionist position, it is significant that a third of the software entrepreneurs reported having or seeking patents, and that they perceive patents to be important to persons or firms from whom they hope to obtain financing.

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Want To Know How VC’s Calculate Valuation Differently from Founders?

 Author: Marc Suster

Back in 1999 when I first raised venture capital I had zero knowledge of what a fair term sheet looked like or how to value my company.  Due to competitive markets we ended up with a pretty good term sheet until we needed to raise money in April 2001 and then we got completely screwed.  It was accept the terms or go into bankruptcy so we took the money.  Those were the dog days of entrepreneurship.

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Alex Osterwalder Is Thinking About A Separation Of Users And Customers Regarding His Business Model Canvas

Author: Alexander Osterwalder

Last week I met with Steve Blank and Ann Miura-Ko at the University Coffee in Palo Alto to chat about Business Model Generation and our upcoming Business Model app for the iPad. It was a real treat. One of the questions Steve and Ann brought up was how to differentiate between users and customers in the Business Model Canvas.

Until this chat the question hasn’t really preoccupied me, because it has been less of an issue for most of the companies I work with (mainly large multinationals). However, I do see the relevance of the question (particularly in a start-up context in the software and Web space, but also in other spaces). And how couldn’t I have an open ear for a point made by one of my entrepreneurial role models and a rising VC star…

Steve and Ann suggest separating customers and users into two separate building blocks when describing a business model. I prefer keeping one single building block that captures users and customers. At the end of the day I think we all have to use the representation that we are most comfortable with. However, I do fully agree with Ann and Steve that it is interesting to look into the user vs. customer question (and a matter of survival if you are a start-up with users, but no customers…).

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The Power Of “In Person” – 7 Reasons Why Distributed Teams Are Less Effective

Author: Mark Suster
In the era of Skype, web conferencing tools and collaboration software conventional wisdom says that distributed startup teams can be just as effective as those that are in person.

Conventional wisdom is wrong.  Or more precisely the people espousing the benefits of distributed startups teams are often distributed and therefore self rationalizing it.  Been there.

The reality is that a certain magic that happens when you’re in person is critical in a startup.  You attend five customer meetings together over a two-week period and after each meeting you replay the results in the office about what it meant.  The CEO weighs in with his perspectives, the head of product management disputes his conclusions and the marketing VP has a different take.

We spend hours of seemingly “wasted” time just in these informal chats simply shooting the shit.  With all the recent obsessions about “pivots” most people don’t realize that the more powerful pivots are the unnoticeable ones we make every day through these exchanges.  The conversations bleed into the sales messages the next time, they wend their way into software designs and form the plan of attach against competition.

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10 Strategic Risks Every Entrepreneur Should Take

by Martin Zwilling

1. Deliver an innovative solution to a painful customer problem
This can be high risk if your solution doesn’t work, or your price is more painful than the problem.
A bad risk is assuming that you because you like the solution, everyone will buy it, or that you can build an existing solution cheaper than anyone else.


2. Plan to replace your product with a better and cheaper one
Probably more companies fail by avoiding this strategic risk than any other.
If the current product is making money, it seems like a bad risk to obsolete it.

Yet, new technology can quickly blindside you, and market dynamics change, plus you need to broaden your opportunity.

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Digg Founder Dashes Perfection

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