10 Strategic Risks Every Entrepreneur Should Take
by Martin Zwilling
1. Deliver an innovative solution to a painful customer problem
This can be high risk if your solution doesn’t work, or your price is more painful than the problem.
A bad risk is assuming that you because you like the solution, everyone will buy it, or that you can build an existing solution cheaper than anyone else.
2. Plan to replace your product with a better and cheaper one
Probably more companies fail by avoiding this strategic risk than any other.
If the current product is making money, it seems like a bad risk to obsolete it.Yet, new technology can quickly blindside you, and market dynamics change, plus you need to broaden your opportunity.