The Power Of “In Person” – 7 Reasons Why Distributed Teams Are Less Effective
In the era of Skype, web conferencing tools and collaboration software conventional wisdom says that distributed startup teams can be just as effective as those that are in person.Conventional wisdom is wrong. Or more precisely the people espousing the benefits of distributed startups teams are often distributed and therefore self rationalizing it. Been there.
The reality is that a certain magic that happens when you’re in person is critical in a startup. You attend five customer meetings together over a two-week period and after each meeting you replay the results in the office about what it meant. The CEO weighs in with his perspectives, the head of product management disputes his conclusions and the marketing VP has a different take.
We spend hours of seemingly “wasted” time just in these informal chats simply shooting the shit. With all the recent obsessions about “pivots” most people don’t realize that the more powerful pivots are the unnoticeable ones we make every day through these exchanges. The conversations bleed into the sales messages the next time, they wend their way into software designs and form the plan of attach against competition.